Notes from Our Recent Shoots: What We Did in the Medical Sector
Updated: Sep 26
Recently, we had the pleasure of working with several different professionals from the medical sector. During this process, we got together with a dentist, a beauty specialist, and an optical store run by eye doctors. Their common goal was to showcase themselves better on social media, create content for their websites, and naturally, reach more people.
As you know, before we even go to a clinic or a store these days, we want to see beforehand who will greet us when we walk through the door and what kind of environment we are stepping into. Answers to questions like, "Who will I meet? What is the doctor like?" are very important for patients. We structured our shoots exactly around answering these questions:
The Beauty Specialist: She was constantly getting similar questions from her clients about the procedures. We had her answer these frequently asked questions directly on camera and turned them into informative videos.
The Dentist: We took group photos reflecting details like who will greet the patient at the reception, who will escort them to the room, and what kind of doctor they will meet. We didn't stop there; we also shot testimonial videos where clinic patients shared their own experiences, alongside videos of the doctors explaining their work.
The Eye Doctors (Optical Store): Our focus here was to reflect the patient's view from the outside in. We took photos of the clinic and the store so that when people look them up on Google Maps, they know exactly what kind of environment they are going to and what the workspace of the doctors looks like.
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